What happened during the Canelo vs Crawford press tour?

What happened during the Canelo vs Crawford press tour?

The Canelo vs Crawford press tour was a global spectacle that took the fighters to multiple cities to promote their September 13 showdown. Here's what happened:

Press Tour Stops:

• Riyadh, Saudi Arabia (June 20, 2025): The first press conference was fittingly in Riyadh, given the Saudi backing. This event had a lavish setup. Both fighters appeared and faced off for the first time publicly, with Turki Alalshikh in attendance.

• New York City, USA (June 22, 2025): The tour then came stateside with a stop in NYC at Fanatics Fest (a sports fan festival). This presser had more of a fan interaction vibe. Hundreds of fans showed up to see the fighters and get autographs.

• Las Vegas, USA (June 27, 2025): The final stop was in Las Vegas, the fight venue. This was a classic big-fight press conference at a casino, complete with the Vegas glitz. By this point, both men looked comfortable with the promotion process.

Key Moments:

The press tour featured several memorable moments. Both fighters showed mutual respect while maintaining their competitive edge. Crawford emphasized his confidence in moving up in weight, while Canelo expressed his readiness for the challenge.

Fan Engagement:

Each stop drew massive crowds, with fans lining up for hours to see the fighters. The tour generated significant social media buzz and helped build anticipation for the fight. The combination of Saudi backing, Netflix involvement, and the historic nature of the matchup made this one of the most high-profile press tours in recent boxing history.

Media Coverage:

The press tour received extensive media coverage, with major sports outlets and boxing publications covering each stop. The tour helped establish the narrative for the fight and gave fans their first real look at how the two fighters would interact.

The press tour successfully built momentum for the fight, with each stop generating more excitement than the last. It set the stage for what promises to be one of the biggest boxing events of the year.

(Sources: Press tour coverage from boxing media; official announcements from promoters.)