Definition

The practice of comparing odds across multiple sportsbooks to find the best possible line for your bet. By shopping around, a bettor can capitalize on even slight differences in odds to increase potential returns or reduce risk. This is a fundamental strategy for serious bettors to maximize value.

Formula

Example

One sportsbook has Crawford +150 while another offers +170. By **line shopping**, you grab the +170, earning an extra \$20 profit on a \$100 bet compared to +150. Similarly, for a favorite, you’d prefer -120 over -130. Over many bets, always taking the best available line significantly boosts your bottom line.