Exposure

Exposure

Market Analysis

Definition

The amount of money a sportsbook stands to lose on a given outcome. High exposure means the book would take a big hit if that outcome occurs. Books monitor exposure to decide when to move lines or lay off bets. Bettors also use the term to describe their own risk (how much they could lose).

Formula

*N/A*

Example

If a sportsbook has taken heaps of money on Canelo, their **exposure** on Canelo is large – they might lose millions if Canelo wins. To reduce exposure, they could shift the odds (making Canelo’s odds less attractive and Crawford’s more attractive to draw bets on Crawford). A bettor might say “I have too much exposure on parlays tied to this fight” meaning if the fight goes the wrong way, they lose a lot.